The EduQual Diploma in Business and Marketing Strategy (SCQF Level 11), equivalent to an RQF Level 7 diploma with 120 credits, is designed to equip learners without prior marketing experience with the knowledge and skills needed to excel in a marketing career. For learners with prior marketing experience and a professional qualification, this programme enhances their professional competence.

The programme has been produced to conform to the requirements of the RQF/SCQF, the National Occupational Standards (NOS) for developing marketing strategies and there levant Quality Assurance Agency (QAA) subject benchmark statements.